Prime Time Pretty

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Pamela Lesch’s blog, Prime Time Pretty, is the marriage of her life’s great loves: writing and all things beauty-related. With a Bachelor degree in Journalism and a Master of Arts in Teaching (English), Pamela has found her voice in the realm of publishing and considers herself a beauty storyteller.

Pamela believes that every face, every product, every procedure has a story behind it. She gets immense joy from doing the research and then sharing that story.

Pamela suffers great wanderlust, which adds an intriguing travel aspect to her blog. Although she loves to visit new places, Pamela feels incredibly lucky to live in Charleston, SC, a place she adores coming home to.

When she first began her blog, Pamela thought she’d gear it toward women over 40. However, in the years since, she’s realized that every age is Prime Time, and every woman desires to be her own brand of Pretty.

No matter your age or style, there’s something in Prime Time Pretty for you.


The Photographer Project: Diana Deaver

The Photographer Project: Diana Deaver

We met one chilly morning, and I told her about this idea for The Photographer Project. She said “Yes!” right away. This is Diana Deaver: my kind and loving friend whose portrait work I would recognize from afar. For both of us, this was about Community. All my love, Diana. P

The Photographer Project: Gayle Brooker

The Photographer Project: Gayle Brooker

Portraits by Diana Deaver What’s your birthdate?  October 30,1974 When did you first pick up a camera?   Tell me about that. When did you know you had a talent for photography? Natural talent or learned process? We always had cameras around the house. When my dad was...




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