It’s a “lifestyle” that I wish weren’t a fact. But, it’s a universal truth. . . one they don’t tell you about, one you’re left to discover on your own. Way after three babies. Tucked in next to a hot flash and a compounded hormone cream. The “truth” is this: stress incontinence is real. And it sneaks up on you obscurely enough. Perhaps you’re enjoying a laugh-out-loud moment with your girlfriends with a lovely glass of pinot. Maybe it’s the stress of a knee tucked in toward your chin during a great rabbit pose in a yoga class. There are lots of causes of incontinence in women, but childbearing (which causes muscle laxity in the pelvic floor) and the stress of exercise, not to mention a fulfilling sneeze or cough, can all trigger that little tinkle that is more than a nuisance. Thankfully, in this day and age of share-it-all, we can usually find someone who has experienced a similar (if not same) issue. Other women to commiserate with. And thanks to the ads that appear on a Facebook feed, targeting us as if they know us, one can find a gem like Icon Undies. I’m a sucker for great marketing and packaging; I’m absolutely the consumer they are looking for. Not only do I have a need for their product, but they’ve spelled it out to me in a way that hits home: it’s hip; they understand what I’m going through. And they’ve put together a high-end product that promises to give back to women in developing nations who suffer from fistula, a much more severe health issue than the token laugh-pee. It’s Tom’s for the bladder-challenged. I for one, am so appreciative that this product exists. Icon Undies are underwear (bikini or high-waisted) that have a high-tech absorbency which manages to let you forget for a moment that Tinkle Has Happened. The packaging is sweet, complete with a travel pouch. Take a look at these videos, ladies. Who wouldn’t want to try these? Double claps, Icon! Love the product, love your marketing. Love! Love!! Love!!!
Videos courtesy of Icon Undies.